Avenir Logo


Investing in the future of hospitality

Who We Are

Avenir Hospitality is a hospitality-focused investment and management group that opportunistically invests in different verticals that capitalize on emerging but proven trends that will shape the future of hospitality.Our strategy leverages a niche market focus, secular industry tailwinds, natural barriers to entry and a focus on value creation to provide long-term benefits to our guests, communities and investors.

Our Mission

Our mission is to create a leading brand that defines the future of boutique hospitality. With a commitment to pride in ownership, a forward-thinking approach and undivided focus, we aim to elevate the hospitality experience and create long-term value for our guests, investors and communities. Our goal is to drive business performance by bringing a guest-focused experience, operational excellence, strategic agility and financial diligence to the assets we acquire.

Our Passion


“ I’ve been in love with hospitality ever since my childhood, when I would visit my grandfather’s guest house in a small beach town in Brazil. He had an immense talent for making all feel welcome and creating a home away from home for all who stayed there. Through my trips throughout the U.S. and to 30 other countries I’ve also come to realize that the real magic in travel arises from the memorable bonds created with those you travel with and those you meet along the way. My passion to create distinct experiences and lasting memories for guests drives my desire to make Avenir a trusted and envied brand in hospitality. ”


“ The real estate and travel & hospitality industries have always been near and dear to me. My parents and grandparents have worked in real estate all their lives and I took my first plunge when I founded Waves Off Campus, a real estate leasing business to help students find off campus housing in Malibu, CA. I nurtured a love of travel when I studied abroad in Lausanne, Switzerland, and explored my passion for hospitality during my years as a management consultant when I achieved Superhost status on Airbnb by hosting guests at my apartment while I was away. Living simultaneously as a guest and host gave me an immense appreciation for the nuances of guest service, which is a perspective I bring to everything we do at Avenir Hospitality. ”

Investment Partner

“ My family has been in the hotel business for four generations. I vividly remember running errands and working with my dad at our resort in Florida from a young age. I eventually graduated from trash pick-up duty and worked in every department of the hotel, building a well-rounded understanding of the business and a passion for guest service. I continue to be involved with the hotel operations and now, having received my MBA from Wharton, I’m looking to bring this tradition of hospitality and business acumen to independent boutique hotels. I’m excited to build creative hospitality experiences at Avenir, merging my operations and real estate investment experience. ”

We are currently evaluating assets for investment.Contact us for more information:

Investment Focus

We invest in select assets in select drive-to leisure markets that fit our investment strategy in the following hospitality verticals:

We are currently evaluating assets for investment.Contact us for more information:

About Us

Avenir Hospitality was founded by MBA classmates Daniel Lima, Kevin Fleming and Rhys Watkins to bring institutional resources to independent players in hospitality and to capitalize on new trends emerging in the industry. We further validated the investment thesis amid the COVID-19 pandemic, which not only accelerated transitions happening in consumer preference, but also highlighted the struggles of existing models and created a unique window of investment opportunity.Our team brings over 15 years of combined real estate and investment experience totaling more than 40 hotel transactions and nearly $4Bn of transaction value. Leveraging an extensive network and a trusted group of advisors we are seeking to strategically invest in unique lodging experiences that will be at the forefront of the next generation of hospitality.

Daniel Lima

Kevin Fleming

Rhys Watkins

We are currently evaluating assets for investment.Contact us for more information:

Contact Us

Cannon Beach Hotel Collection


Historic, classic New-England style hotel


Extended stay offerings for the private, modern traveler


Family-focused beach cottages in the heart of town


Rustic, artisan-crafted units with a cabin feel

Mendocino Collection


Oceanview cottages on the California coast


Oceanview cottages, rooms, and restaurant on a 6-acre parcel


Boutique lodging in the heart of wine country